I led the UI design for AWeber’s subscriber management experience, redesigning it from the ground up as the team migrated from legacy infrastructure to a modern stack with significantly richer data.
Overview
AWeber’s subscriber management tools were slow, rigid, and limited in what they could show customers about their audience. The backend team was building a new data infrastructure that could surface engagement metrics, device and email client data, full send history, and granular activity.
My role was to design an interface with complex data in a way that was clear and useful, without being overwhelming. I worked through several design iterations, enhancing components in AWeber’s design system and designing complex responsive layouts that adapt from mobile to desktop.
Subscriber Information: Email History
Subscriber Information: Event Activity
What Changed for Customers
Speed. Searches that took over a minute now return in seconds. Infinite scroll replaced rigid pagination. Keyboard navigation lets you move between subscriber profiles without going back to the list. The whole experience feels lighter.
Clarity. The subscriber detail view went from a minimal sidebar to a full dashboard. Engagement stats, device breakdowns, email history, and activity are all in one place. Customers no longer need to navigate between screens to understand a subscriber’s story.
Smarter search. A new query builder with type-ahead makes complex filtering approachable. Flexible date options and activity filters help customers quickly answer questions like “who opened my last campaign?” or “who hasn’t engaged in 30 days?”
Collaboration. Searches, segments, and individual subscriber profiles are now shareable via URL. A team member can build a filter, drop the link in Slack, and everyone sees live results. This was a net-new capability.
Reflection
The most rewarding part of this project was the constraint: we had dramatically more data to work with, but the experience needed to not feel overly complex. Every layout decision was about helping customers understand their audience faster, not just showing them more data.